The Top 27 AI Marketing Tools

The Benefits of Using AI in Marketing

OpenAI’s ChatGPT took the world by storm in November 2022. In December 2024, the site drew 1.6 billion visitors, and 100 million users leverage ChatGPT every week.

After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs. Research from the University of Pennsylvania estimates that “19% of workers may see at least 50% of their tasks impacted.”

The key word in that statement, though, is impacted.

In my experience, this means that marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skills.

I already use AI tools in my workflow. That doesn’t mean AI is writing my articles (this piece is 100% human!).

However, drafting routine emails, improving the quality of images, turning long posts into social copy, and researching new topics often involve an AI assist.

Beyond that, we’ve had teammates who use AI to help them leverage skillsets they don’t already have. I asked HubSpot’s Kaitlin Milliken for an example.

“We had a huge project where we changed images on pages from .png to .webp files on thousands of web pages. I knew this would take forever to do manually, so I leveraged AI to help me create a Python script that could run the conversion,” says Milliken, who is a marketing manager at the company.

“I don’t even know how to code in Python!”

Today’s AI tools still have a huge growth potential. Still, those already available can significantly reduce the time it takes to complete tasks and reduce the lift for completing complex tasks, all while running 24/7 with no downtime.

What makes a great AI marketing tool?

Every marketing campaign is unique. At their core, however, all campaigns have the same goal: connecting with potential customers.

This lays the groundwork for finding a great AI tool: It needs to make the process of finding, engaging, and converting customers easier, faster, and more reliable. But what does this look like in the real world?

Here are five things I look for in any AI marketing tool.

1. Ease of Use

If a marketing tool isn’t easy to use, no one will use it — especially not me.

Even if a tool has great features and functions, marketing teams don’t have the time — or inclination — to watch hours of training videos or wade through complex instructions.

I think the best AI marketing tools do most of the heavy lifting internally. Simple operations should be easy and accessible and scaffold users along the path to more multifaceted use cases.

2. In-Depth Reporting

Marketing tools are only as good as the outcomes they deliver. For example, an AI marketing tool that drafts and sends promotional emails is worth the cost if emails are opened and links are clicked.

Great tools include in-depth reporting that helps teams monitor and measure the performance of marketing campaigns over time.

3. Clear Data Use Policies

AI depends on data. The more data provided, the better the outcomes. The challenge? Ensuring that data is collected and used ethically.

For example, if companies use data that isn’t anonymized and without users’ permission, they can run into regulatory issues.

Intelligent tools should include clear use policies that define how data is captured, where it’s coming from, and what steps are taken to protect user identities.

4. Great Support

Despite best efforts, I don’t think any deployment can be perfect. And when problems happen, companies need the confidence that comes with reliable support.

If I’m considering an AI marketing tool, I’m looking at what level of support is offered for the product or the “tier” of the product I purchase.

If entry-level offerings come with minimal or no support, it’s worth carrying out a cost/benefit analysis.

Does it make sense to deploy tools (even free tools) if your team can’t get support when something goes wrong?By the same token, does paying more for 24/7 support make sense if this helps meet marketing goals?

5. Straightforward Pricing

Some tools offer free trials. Others require small or moderate monthly fees to provide access to all features, while still others may provide a set number of prompt requests or content pieces per month.

Here, the model doesn’t matter as much as the money. Before signing on with any AI marketing provider, ask for a full breakdown of their fees.

What does your monthly fee include? Are their limits? What happens if you go over those limits? Better to ask up-front and before the first bill arrives.

Benefits of AI Marketing Tools

2024 was a breakout year for AI. Widespread adoption, however, comes with significant hype — meaning not all AI tools are created the same.

In my experience using AI, I’ve seen both the good and the not-so-good.

For example, while AI apps generally offer useful grammar and style suggestions, some of their recommendations make well-written paragraphs seem stilted or strange.

AI for marketing offers the same potential — and the same pitfalls. The trick to getting the most from AI? Finding benefits backed by data.

Here are five that can help maximize your marketing efforts.

Saved Time

According to HubSpot data, 86% of marketers say that using AI saves them one (or more) hours a day by streamlining creative tasks.

By automating manual processes with AI, teams can focus on the human side of marketing — creating the engagement and forging the connections that keep customers coming back.

Improved Personalization

As noted by the HubSpot 2024 State of Marketing Report, 94% of marketers say that personalization boosts sales.

AI helps enable personalization, with 77% of respondents reporting that generative AI helps them create more personalized content.

It makes sense: When customers feel like people instead of simply profit sources, they’re more likely to buy once, and by again. Personalization, however, depends on in-depth customer understanding that evolves over time.

AI tools help streamline this process.

Enhanced Productivity

AI can also help improve productivity, with 45% of teams reporting that AI tools make them more effective.

As the number indicates, this is a work in progress. The primary challenges for marketers? Familiarity and comfort.

Teams often have tools or processes they’ve used for years — even if AI significantly outperforms these solutions, staff often prefer familiar operations.

Discomfort, meanwhile, often comes with the adoption of new technologies. In the case of AI, there’s a kind of “black box” effect since users aren’t entirely sure how AI works and how it reaches conclusions.

If businesses give marketers time to explore and experiment with AI tools, however, there’s potential for enhanced productivity.

Streamlined Analytics

AI tools excel at collecting and comparing data across multiple sources. This can lead to improved analysis of marketing data along with the identification of new or evolving consumer trends.

Already, 44% of marketers describe AI as “very effective” in performing data analytics. As tools continue to evolve, expect this number to increase.

Increased ROI

The big one — ROI — takes our last spot. HubSpot research found that 68% of marketing leaders already report ROI on their AI investment.

As tools become more widely adopted and users become more familiar with their operations, expect this number to rise.

27 AI Tools for Marketing You Should Know About

Ready to integrate AI into your marketing process but not sure where to start? I’ve got you covered with 27 top tool suggestions.

1. HubSpot’s AI Breeze

Try out HubSpot’s AI for free.

• Price: Free
• Best for: Creating content
• What it does: Breeze Content Agent is a suite of AI-powered features that help you plan, create, and share remarkable content quickly.

Creating content isn’t easy, and creating content that supports an entire organization can be extremely time-consuming. The Breeze AI Content Agent makes content creation simpler.

It helps marketers quickly produce different types of content that attract visitors and generate leads, including high-quality landing pages, podcasts, case studies, and blogs.

More broadly, HubSpot’s AI gives customer-facing teams all the AI tools needed to boost productivity, scale growth, and unlock actionable insights.

Clearly I’ve got some bias here, but Breeze is my top pick for a content-generation AI tool on this list. It’s free, it’s quick, and it requires little to no training.

What I love: Breeze can help you create SEO-optimized content, from blog ideas enhanced with SEO data to generating SEO-optimized outlines, content, and meta descriptions.

2. Campaign Assistant

Try out Campaign Assistant for free.

• Price: Free
• Best for: Creating engaging copy
• What it does: Generates engaging landing pages, marketing emails, and ad copy for Google, Facebook, LinkedIn, and Instagram.

My favorite feature of Campaign Assistant is its ability to provide a brief description of a campaign goal, target audience, and desired tone.

Campaign Assistant can also swiftly generate captivating copy for a variety of marketing assets, so you can scale your marketing campaigns more efficiently.

The seamless integration with HubSpot ensures that with just a click, a new landing page or marketing email is instantly set up in your account, embedded with the AI-crafted copy, which speeds up your process even further.

What I love: You can use Campaign Assistant to generate engaging copy in your preferred language.

3. AI Search Grader

Try out AI Search Grader for free.

• Price: Free
• Best for: Monitoring brand visibility on AI search engines
• What it does: It gauges your brand’s share of voice and visibility on AI search results

Since AI assistants like ChatGPT also double as search engines, monitoring your brand visibility now goes beyond looking at traditional organic search listings.

HubSpot’s AI Search Grader lets you track what kind of information AI chatbots display when users look up your brand — strengths, weak spots, overall sentiment, and more.

What I love: The AI Search Grader also identifies how often AI assistants mention your brand compared to your competitors.

4. Jasper.ai

Source

• Price: Plans start at $40 per month.
• Best for: Content creation and ideation
• What it does: Jasper.ai’s platform is capable of just about everything you’d hope a good writing assistant should do, short of going on a coffee run.

Jasper.ai’s easy-to-use interface can help you generate ideas, craft first drafts, and edit final posts. Their available templates cover social, PPC, blogging, and more.

What I love: I love that Jasper.ai takes over the boring task of reviewing writing for tone and intention. It does take practice to insert prompts that get the result you’re looking for, but Jasper.ai is an excellent tool for conquering the blank page.

Remember: As with so many of the other AI content tools on the market, Jasper is based on GPT-3. Its ability to write naturally will only improve with time.

5. Howler AI

Source

• Price: $8,000 per month
• Best for: Targeted campaigns for press releases
• What it does: Sifts through a database of journalists to find those that fit your industry and niche based on what they’ve written or published about before.

Is there any marketing task that is more tedious than trying to identify a journal to send press releases to? On top of that, journalists’ inboxes are stuffed with pitches, so you’ll likely need a lot of follow-up communication.

I like that Howler.AI increases the chances that your email won’t end up in the trash by optimizing it to a specific journal. Likewise, a hyper-targeted approach can ensure you align with the journalists’ existing audience.

For all these reasons and more, Howler.AI is my top pick for an AI tool to address press releases and their follow-up emails.

It’s pretty pricey, but if you’re in an industry that deals heavily with press releases, this tool can save you an enormous amount of time.

What I love: Howler AI can help you write and perfect your pitch to help you generate interest.

6. Bardeen.ai

Source

• Price: Free forever plan; Professional plan starts at $10/month.
• Best for: AI marketing automation
• What it does: Bardeen helps streamline your workflow with AI, whether you need to keep your CRM clean and updated, personalize outreach campaigns, or synchronize data across various tools your internal team uses.

Bardeen is an AI automation tool that optimizes workflows. With Bardeen.ai, automation is now as simple as texting a friend.

I love Bardeen’s ability to integrate with other CRMs like HubSpot and over 100 other integrations, which makes it easy to automate numerous processes and boost productivity.

What I love: Bardeen is a useful solution for companies of all sizes looking to optimize their marketing and sales automation efforts. Getting started is easy, with thousands of ready-to-use automation templates to choose from.

7. LiveChatAI

Source

• Price: Free versions are available. Plans start at $39 per month.
• Best for: AI chatbot for customer support queries
• What it does: Create a custom AI chatbot trained with your own data to manage your conversations.

If you want to allocate your business focus to different areas to be more productive, you can let LiveChatAI deal with customer support.

This software allows you to meet customer inquiries efficiently by training your AI chatbot with your data. You can both generate leads or manage efficient support operations easily.

I appreciate LiveChatAI’s easy integration with WhatsApp and Slackleading, which allows you to conduct conversations on different platforms.

Plus, if you are eager to improve your AI actions, you can use possibilities like Make.com, Open API, and webhook.

What I love: LiveChatAI allows you to combine AI support with human support and include human-agent support whenever your customer needs into the process automatically.

8. involve.me

Source

• Price: Plans start at $29 per month.
• Best for: Lead generation
• What it does: Creates all kinds of embeddable forms, surveys, and quizzes with AI.

Marketers need to create online quizzes, forms, or surveys to gather data (like email addresses or customer feedback), organize events, or engage with audiences.

In the past, this required coding skills. Now, it’s possible to create these tools by simply writing a brief prompt of your goals for the online form.

Involve.me will then generate the form instantly, incorporating your website’s branding, including colors, logo, and font.

Once the form is generated, users have the option to choose from several branded designs and can also customize the form using the no-code drag-and-drop editor.

I’ve had a lot of success with creating surveys and quizzes as a way to generate leads, and involve.me makes it easy to put them up on your website.

With its low price and simple integration, involve.me is my top pick for those who need an AI tool to build forms.

What I love: involve.me also offers AI features for personalization based on user input and generates detailed reports from extensive open feedback provided by users via the form. This can save hundreds of hours when dealing with a large amount of data.

9. 6Sense Revenue AI for Marketing

Source

• Price: Free versions are available. Pricing is available upon inquiry.
• Best for: Account targeting and prioritization
• What it does: Leverages AI to analyze audience data to glean visibility into anonymous buying team research to prioritize accounts and to help focus resources.

I’ve found that when only a small fraction of a total addressable market is buying at any given time, having insight into who is actually looking can turn marketing from guesswork into a predictable pipeline.

Long a contender in the intent data space, 6Sense now has AI sifting through the massive amount of intent data to surface actionable insights. That way, your team is focusing on the highest-value activities at any given time.

What I love: 6Sense can help you match buying signals to accounts across devices and channels.

10. Adverity

Source

[alt adversity ai automation tool

• Price: Plans start at $500 per month.
• Best for: Data analytics
• What it does: Centralizes all marketing data from various sources, including campaigns across all channels, where it can be easily analyzed.

If you’re a marketer like me, then you will never have enough data. Adverity gives a single-pane view into your marketing analytics, so your team surface can identify trends and insights to empower you to make more informed decisions.

I like that Adverity has data governance built into the platform. This can help you ensure that your information is complete and high-quality. You can also maintain complete control of your data all from one place.

What I love: Adverity has pre-built connectors and no-code templates that allow you to use the platform without coding expertise.

11. Predis.ai

Source

• Price: Plans start at $29 per month.
• Best for: Social media content generation
• What it does: Generates all types of social media content with AI.

With Predis.ai, users can give a small text input and generate a complete branded social media post, including the creative, caption, and hashtags.

I love that Predis.ai can generate branded posts, carousels, reels, videos, and memes with AI in seconds.

Users can publish or schedule the content to their favorite social media platforms with built-in integration with top platforms and content scheduler.

I think this AI tool is best for business owners, social media managers, and agencies looking to save time in generating content.

With its ease-of-use and ability to create tons of different content, Predis.ai wins my pick for a social media AI tool.

What I love: It is able to reduce the time required to make content by half. Built-in AI chat feature helps to generate text. Users can set posting targets and stay consistent on social media.

12. Flick’s AI Social Media Marketing Assistant

Source

• Price: 7-day free trial with plans starting at £11 per month
• Best for: Social media content creation and ideation
• What it does: Everything you would want from a social media manager in seconds, including content creation, ideas, scheduling, and more.

With Flick’s AI Social Media Marketing Assistant, you will get access to a powerful AI marketing tool specifically designed to help you streamline the brainstorming, writing, content creation, and planning process for social media.

I like that Flick’s AI Assistant can help you brainstorm content ideas, generate the most on-brand captions for your accounts based on your Brand Info, and transform long-form content into bite-size captions.

You can also supply AI-generated images if you don’t have imagery, auto-generate hashtags completely based on your captions, and schedules out content for you, all in a single click.

What I love: Provide the AI Assistant with your website URL, and it will generate content based on your brand voice, audience, language, and more.

13. Piktochart

Source

• Price: Plans start at $29 per month.
• Best for: Generating long-form visuals
• What it does: Turns complex data into easily digestible visuals via infographics.

Marketers are the epitome of being a jack of all trades. I’m usually working on several projects at the same time, some of them involving visual design.

I like Piktochart because the tool lets me feel like a competent designer, even if just for a few minutes. The AI visual design tool removes the content creation block since I can share a prompt and it’ll share dozens of relevant templates I can use as a basic layout.

With a few clicks, I can customize the template to create professional-looking visuals that match brand guidelines.

What I love: Creating a visual is incredibly quick. I can pick from dozens of different templates in seconds after sharing a prompt. The intuitive editor lets me customize templates easily. In just a few minutes, I‘ve got a shareable infographic or report without the stress of designer’s block.

14. Drift

Source

• Price: Plans start at $2,500 per month.
• Best for: Conversational marketing
• What it does: Turns the choose-your-own-adventure chatbot experience into an interactive support and lead generation tool.

Drift has trained its AI to answer human questions and integrated it into its chatbot experience.

This way, if a person has a question that is not featured in the chosen path, users will still get an answer or otherwise be routed directly to a person.

I currently use Drift on my own website because it is an amazing AI chatbot tool that can be helpful for screening customers visiting my site, while increasing quote requests.

You do have to set up Drift with the questions and answers you want it to ask, so the more complicated your industry, the more complicated the set up will be.

Drift is my top pick if you need an AI chatbot assistant.

What I love: Drift’s AI features can help give a VIP experience to key accounts or relieve overburdened support teams from answering simple questions that the bot can handle.

15. Zapier

Source

• Pricing: Free plans are available. Paid plans start at $19 a month.
• Best for: Text parsing
• What it does: Connect your apps to automated workflows, saving your team time so you can focus on growth.

Zapier is designed to help you scale your business by automating time-intensive tasks. For marketers, that could include sending contacts to email lists and kicking off important workflows.

I like that Zapier can also turn text-based input — whether that’s emails, Slack messages, Tweets, or a form — into data and answer simple questions. Whether routing hand raisers from a “Contact Us” form or lead routing, Zapier can drastically cut down on manual work.

What I love: With automated text analysis, marketing teams can also parse huge amounts of text and acquire valuable insights from customer feedback that people might miss.

16. Brand24

Source

• Price: Plans start at $69 per month.
• Best for: Social listening and sentiment analysis
• What it does: Sifts through massive amounts of information generated on public platforms, whether that’s social media or forums. Provides organizations with a dashboard that analyzes everything from mentions, the volume of discussion, and overall brand sentiment.

Customers today expect brands to respond quickly on social media.

The trouble is, if an organization is present across every major social media platform, there’s simply too much data to keep track of every comment, mention, and trending topic — and spot the signal through the noise.

I think Brand24 is a great pick for businesses that need help identifying conversations that your community management, evangelists, or social media teams should be paying attention to.

What I love: Brand24 insights can help you identify ways to improve your marketing campaign and even the product itself.

17. MarketMuse

Source

• Price: Free. Paid plans start at $149 per month.
• Best for: Content strategy and planning
• What it does: Analyzes your website and uncovers top opportunities in search, helping surface gaps in your content.

Depending on how long your content engine has been running, the volume of content existing on your website could make auditing a time suck. MarketMuse can help you focus on what matters: creating better content your audience wants.

I like to use MarketMuse for identifying blogs and content I have that fits keywords I need to target. This narrows down which blogs I should refresh and invest more time into.

What I love: MarketMuse can help you find keywords that match your content. You’ll also see ways to optimize your content for search engine result pages.

18. Semrush

Source

• Price: Plans start at $119.95 per month.
• Best for: Search Engine Optimization
• What it does: Helps generate content and ensure your writing is optimized for SEO.

Semrush has long been a top contender for managing keyword targeting for SEO and paid campaigns. Now, they’ve integrated AI in the form of The SEO Writing Assistant (SWA), making an already powerful platform even more robust.

I personally use Semrush to build backlinks (a truly time-consuming marketing task) and for analyzing my competitor’s seo strategies.

If you lack the budget for a product like BrightEdge, I think Semrush is a great substitute for those who need an AI SEO tool.

What I love: SWA is exactly what it says on the tin. It’s like a personal writing assistant who can ensure your writing is targeted toward achieving the best results in search.

19. Crayon

Source

• Price: Pricing is available upon request.
• Best for: Competitive intelligence
• What it does: Automatically gathers and organizes data from millions of sources to help you track industry trends.

Similar to Semrush, Crayon has been a leader in their field for years. They’ve recently integrated AI to help sort through millions of data points from sources across the web to help you gain a better competitive advantage.

Crayon’s AI and machine learning integrations help make sense of what information is important about your competitors and what’s just noise.

I like that Crayon keeps track of SEC filings, pricing updates, and messaging pivots while summarizing the important information in an easy-to-share format.

What I love: You can take a deep dive into competitors. Crayon assesses your competitors’ digital footprints to provide a view of the competitive landscape.

20. StoryLab.ai’s Video SEO Generator

Source

• Price: Free, Pro, and Unlimited
• Best for: Optimizing YouTube Videos for SEO
• What it does: Creates catchy YouTube titles, descriptions, and tags

StoryLab.ai’s YouTube Video SEO Generator helps you optimize your YouTube videos in seconds.

As a video marketer, you want to create awesome content and engage with your audience, not worry about optimizing each video for SEO.

Thanks to AI, you can simply describe what your video is about and AI will help you come up with catchy titles, descriptions, and tags. You can run the AI tool as often as you like and ensure you’re using all the right marketing copy to help your videos succeed.

What I love: Next to the Video SEO Generator, StoryLab.ai also helps video marketers come up with engaging video ideas, scripts, hooks, and more!

21. Fotor

Source

• Price: Pricing starts at $39 per month.
• Best for: Multifunctional photo editing and generation
• What it does: As a multifunctional photo editing platform, you can easily finish your photo editing from uploading, and editing to exporting high-quality photos.

Based on its powerful AI technology, Fotor offers users intelligent photo editing functions such as AI image generation and editing, turning text into image, one-click enhancement and perfection, and background removal. It features a comprehensive materials library of professional-grade templates for posters, cards, logos, and resumes. And social media content like YouTube covers, Instagram stories, and more.

Fotor is a powerful AI-driven, feature-rich, and user-friendly platform for photo editing and graphic design. Whether a professional or beginner, it’s easy to find the tools and features tailored to suit your needs.

What I love: Its AI technology makes photo editing more effortless and efficient. And it brings ultimate visual effects to your images.

22. Lavender

Source

• Price: Pricing starts at $29 per month.
• Best for: Email training
• What it does: Plugs directly into your email platform of choice and suggests how to improve email content to drive more replies.

If you’re looking to optimize your emails, Lavender can help. Whether you’re writing an internal memo or a pitch for journalists, Lavender can compose the text for you — or just help you optimize your message.

Lavender can also help your sales teams. Account executives and sales development representatives can craft personalized emails to hook prospects.

I love the email feature because writing sales collateral is a time consuming part of my job and Lavender can reduce the time I spend.

What I love: Lavender gathers prospect news, data, and insights so you can craft a personalized, timely message to close deals.

23. Braze

Source

• Price: Pricing is available upon request.
• Best for: Customer intelligence
• What it does: Integrates with all your data sources (CRM, MAP, etc.) and looks for signals that a customer might be at risk for churn or shows interest in potential upsell opportunities. Suggests potential messaging strategies to use based on that same data.

Many organizations have been laser-focused on customer retention.

Braze helps even the smallest teams save thousands of hours sifting through data to understand what their customers need, whether that’s an additional feature or more engagement from their account managers.

Sometimes, the signals related to churn are difficult to see. I love that Braze can help your sales team re-engage prospects with marketing content, customer support, and more.

What I love: Braze can also help marketing create personalized offers using data. You can also A/B test your campaigns to see how they impact sales.

24. Axiom.ai

Source

• Pricing: Plans start at $15 a month.
• Best for: Automation of repetitive tasks
• What it does: Automates scraping and interacts with websites in simple ways that previously required a person.

Unlike the process flow automation offered by tools like Zapier, Axiom.ai falls into a category known as Robotic Process Automation.

Axiom.ai can scrape data and automate simple tasks. Your team can gather data from Google Trends, automate website actions, and build bots.

Axiom.ai can take on the brunt of mundane marketing tasks, and with its low price point it gets my vote as the top AI tool for automation.

What I love: Axiom can scrape websites for data, extract information, or perform other simple user interface actions.

25. Hemingway

Source

• Pricing: $19.99
• Best for: Content editing
• What it does: Analyze your content and suggest where you could make it clearer, more concise, or improve your diction.

As Strunk and White suggest, you should omit needless words when writing. The only question that we sometimes have is, which ones?

Hemingway uses AI and machine learning to identify opportunities at a sentence level that can make your writing that much stronger.

What I love: Hemingway gives you a readability score so you can assess your overall performance.

26. Grammarly

Source

• Pricing: Free basic tool or $12 USD a month for Premium
• Best for: Content editing, grammar, and AI writing
• What it does: Spell-checks, grammar checks, offers different tones for writing, and more.

Grammarly is like a more grown-up Hemingway, with more features and a convenient plug-in for different browser types.

I have been a long-time user of Grammarly, and if there’s one AI tool you need on this list for content marketing, it’s this one.

The reason I’ve stuck with Grammarly for so long is because their grammar and spell check really are the best in the industry.

If you want to sound and look professional on your blog, your writing really should be as close to 100% error-free as possible.

I originally started with the free Grammarly version which made a difference in my writing, but the upgrade to Premium has been worth it for me.

That’s because I can now get suggestions in Google Docs, as well as take advantage of the AI content creator tool.

What I love: Grammarly gives you professional writing-level grammar, spelling, and tone suggestions.

27. CallRail’s Conversation Intelligence

Source

• Pricing: $85/month
• Best for: Call recording, transcription, and summaries
• What it does: Analyze all your calls, all the time, turning your conversations into easy-to-act-on data.

Leveraging a robust AI trained with more than 650,000 hours of vocal data, Conversation Intelligence effortlessly transcribes and examines all your incoming and outgoing phone conversations with precision.

It almost matches human expertise.

This results in enhanced keyword detection, more precise auto-tagging, improved lead categorization, and refined sentiment analysis, freeing your team from countless hours of manual tasks.

What I love: CallRail’s conversation intelligence creates action-based analytics to determine the best way to interact with your customers and leads.

My Top Marketing AI Tool Picks

As a recap, here are my top seven AI tools marketing teams should have if they perform these functions:

1. Content writing: Grammarly. It’s a must-have for ensuring your writing is top-notch and error-free.
2. AI chatbots: Drift. This is a straightforward chatbot AI technology that can win you leads.
3. Content creation: Breeze. This is HubSpot’s native AI tool. The Breeze Content Agent, specifically, uses AI to create engaging content powered by your CRM data.
4. Press releases: Howler.AI. This tool is pricey but could potentially replace a corporate communications position by automating press releases and follow up.
5. Building forms: Involve.me. The tool creates forms that actually convert with ease.
6. Social media: Predis.ai You can customize social media templates and automate your tasks.
7. Automation: Axiom.ai. It takes on the brunt of mundane marketing tasks with a low price point.

Going Beyond ChatGPT

My personal opinion here — especially after playing with all these tools — is that if you use AI ethically and with the right guidelines in place, it’s no different than any other tool.

Whatever your marketing needs, I can guarantee there’s an AI tool out there that exists to make your job easier.

In the meantime, move past just using ChatGPT and try out other AI tools that help streamline and simplify necessary marketing tasks. This was, your team can get back to doing what they do best: connecting with customers.

Editor’s note: This post was originally published in May 2023 and has been updated for comprehensiveness.