Media Planning
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Real-Time Bidding for Programmatic Ads — Here's How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…
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What is an Audience Profile? How to Build One and My Favorite Examples
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing…
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ترکیب رسانه و موثرترین انواع چیست؟ [HubSpot Blog Data]
من متوجه شده ام که برای ارتباط واقعی با مشتریان، ضروری است که در هر جایی که هستند باشند –…
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Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and…
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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was…
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