Marketing Strategy
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How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across…
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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale.…
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How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started…
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The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]
To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase…
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Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music,…
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always…
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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…
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مخاطب هدف هوش مصنوعی: آنچه یاد گرفتم [+ Tools to Try]
صادقانه بگویم: من چیزی در مورد “مخاطبان هدف هوش مصنوعی” یا یافتن مخاطب از طریق هوش مصنوعی نمی دانم. با…
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with…
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5 استراتژی بازاریابی که پلی مارکت برای حضور همزمان در همه جا استفاده می کند
اگر اخبار را دنبال کرده باشید یا X را در پاییز امسال افتتاح کرده باشید، احتمالاً Polymarket را دیده اید.…
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I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while…
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What is Marketing, and What's Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…
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The 9 Best Marketing Frameworks You Need to Know
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this…
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Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip…
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How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]
We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line,…
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