Marketing
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What Is a Marketing Funnel? Complete Beginner’s Guide
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and…
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The 4 Ps of Marketing: How to Apply Them in the AI Era
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been…
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts…
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How to Do a Market Analysis for Your Business in 6 Steps
Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers,…
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Inbound Marketing: Benefits, Strategies, and Examples
Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on…
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