Display an existing product as variation

Hello!
I am using the Variation swatches plugin for wordpress and I was wondering if it’s possible to display another product as a variation, in a similar way as in the pic. Not using attributes or categories, just the existing product. The capture shows that the marked section is a link that goes directly to the depicted product, so I was wondering if there is some way to do it in my site as well, even with a different way or plugin. I’ve tried the variations but they don’t give me a clear choice of an image having the ability to link a URL on it for example.
Any ideas? Is that even possible for a wordpress site? Coz the capture comes from a non wordpress site.

The page I need help with: [log in to see the link]