6 Best White Label Website Builders In 2023

Are you searching for an extensive review and comparison of the best white label website builders?

A white label website builder is a platform or software solution developed by one company and rebranded by other businesses as their own product.

If company A sells a solution with company B’s branding – well, that surely won’t create the best experience.

In other words, white labeling allows you to add your branding to the back-end for a more professional appearance instead of using, for example, Wix branding.

Moreover, a business can also customize the functionality, tailoring the platform to its specific needs. It’s a very cost-effective strategy compared to building the tool from scratch.

Say NO to technical complexities!

And when the clients then use the platform, they’re (most of them) unaware it’s a rebranded product.

What’s also beneficial is the ongoing maintenance and support from the original provider, reducing the burden on the reseller.

This post covers:

Key Features to Look for in White Label Website Builders

Customization options and branding capabilities

Customization options and branding capabilities are key features of a white label website builder so businesses can personalize the platform according to their unique needs and brand identity.

These builders typically allow resellers to rebrand the entire interface with their logo, color schemes and custom domain names, making it appear as their product. Creating custom templates and styles to align with the reseller’s niche and target audience is also possible.

In addition to that, the integration of custom plugins and modules, along with the ability to add or remove features, further enhances the platform’s adaptability.

Responsive design and mobile-friendliness

The white label website builder must ensure it’s optimized for various devices and screen sizes.

This ensures a consistent and visually appealing user experience across the platform with usability and functionality tailored specifically for mobile users.

With the increasing use of mobile devices for browsing, having a white label website builder that prioritizes responsive design and mobile-friendliness is crucial. It enhances user satisfaction and improves search engine rankings, resulting in more traffic and engagement for the websites created on the platform.

If it’s not mobile optimized, forget about it.

SEO tools and optimization features

Not every user is SEO-savvy, so picking a white label website builder with SEO tools and other optimization features built-in is key. This way, the users will have a chance to enhance the visibility and search engine rankings of their websites. They deserve it.

The SEO tools often include meta tag customization, URL optimization, sitemaps, subheading structure and more.

We also recommend seeking platforms that offer integration with 3rd-party SEO tools, Google Analytics and other great solutions for taking the website to the next level.

Beginners and experts should be able to attract organic traffic and achieve better search engine rankings.

E-commerce integration and functionality

Selling stuff online and building eCommerce sites should be made effortless through a white label website builder.

Luckily, the tools we picked offer seamless integration with popular eCommerce solutions (or have it integrated natively), payment gateways and shopping carts. Users can set up product catalogs, manage inventory and process secure transactions with ease.

Furthermore, white label builders may offer design templates tailored for eCommerce, ensuring the creation of modern and user-friendly online stores.

With these robust eCommerce capabilities, businesses can quickly establish their online presence, expand their reach and capitalize on the ever-growing world of online shopping.

Content management system (CMS) ease of use

The content management system of a white label website builder is a user-friendly platform that empowers businesses and individuals to efficiently create, organize and manage their website content.

A wide range of tools and features simplify adding text, images, videos and other media to web pages. Some tools also offer collaborative capabilities, so multiple users can work together on the same site, streamlining content creation and approval processes.

Furthermore, with the intuitive drag-and-drop method, users can easily rearrange elements and design layouts without coding knowledge, while still achieving a professional outcome.

By providing a robust and accessible content management system, white label website builders enable users to maintain dynamic and engaging websites effortlessly.

Top 6 White Label Website Builders in the Market

1. Wix

While Wix doesn’t have an exclusive white labeling tool per se, it has a Partner Program that’s an enticing opportunity for freelancers, designers and digital agencies.

Wix ensures that partners maintain brand consistency by allowing personal logo integrations and eliminating Wix ads (and replacing with yours), presenting a seamless brand representation from the start to finish of projects.

What we particularly like about the Partner Program is the effortless client billing straight from your dashboard. Remember, you decide how much to charge – and get payment directly to your bank account.

Another cool thing is earning valuable points by creating client websites, which unlock a plethora of benefits. This could be getting a partner badge, becoming Wix marketplace eligible and revenue share, to name a few.

The cherry on top is the vibrant community of Wix creators, providing a platform for networking, collaboration and shaping the platform’s evolution collectively.

The Wix Partner Program appears to be an invaluable resource for anyone in the web development space.

Note: You may also be interested in our comprehensive Wix statistics and find out how many websites use it.

Features:

• Team management
• CRM tools
• Client billing
• Partner resources
• Revenue share (on specific plans only)
• Product betas
• Email campaigns

Pricing: Unfortunately, Wix has custom pricing for their white label solution. Thus, you’ll need to talk to the support team and they’ll provide you with a quote based on your needs.

Get Wix

2. Squarespace

Circle is a Squarespace partner program specifically designed for creative professionals. But to qualify, individuals must first build three (active) Squarespace websites, after which they become eligible to join.

The program provides the tools to create a successful online business platform for clients, including commerce, scheduling and marketing tools.

Members can also match their clients’ brands using the Fluid Engine, Squarespace’s drag-n-drop editor. We also enjoyed the user-friendly client interface and the award-winning support.

In addition, Circle offers its members a supportive global network. They can connect with other professional creators in the exclusive members-only forum, stay informed with weekly product updates, get early access to new (beta) features and receive priority support.

As a member of Squarespace Circle, you receive multiple benefits, such as earning commissions for bringing new clients to Squarespace, enjoying a 20% discount on every new annual subscription for both themselves and their clients and enjoying a generous (extended) six-month trial to perfect their clients’ websites.

Friendly reminder: Check our extensive Squarespace statistics and see why there’s so much hype around it.

Features:

• eCommerce tools
• Website marketing
• Drag and drop editor
• Custom branding
• User-friendly client interface
• Connection with professional creators
• Private forum for advanced support

Pricing: It’s free to join Squarespace Circle; however, you need to be eligible to join, meaning you must have three active Squarespace websites. (So yes, paying for the standard plans first is necessary.)

Get Squarespace

3. Strikingly

The Strikingly Reseller Program is a comprehensive solution allowing entrepreneurs and agencies to rapidly construct landing pages, online stores and (other types of) websites for clients.

To make every reseller’s life much easier, Strikingly provides access to a suite of tools for more straightforward client management, co-branded sales assets, a dedicated account manager, and more.

The company’s focus is simplicity and speed, with free hosting and a user-friendly editor that requires no coding or design experience. Operate everything from a single location.

Strikingly’s Reseller Program is loaded with numerous benefits, including competitive bulk site pricing, extended trials of 30 days for each site created and 24/7 support, to name a few.

When it comes to site creation, it takes less than thirty minutes to make it happen. Additionally, the reseller dashboard ensures seamless workflows by allowing teams to manage clients and sites effectively.

Moreover, resellers can also create client logins and share site previews for seamless collaboration.

Note: Prospective resellers must commit to purchasing a minimum of 20 sites. (But in-dashboard page-by-page purchases are also an option.)

Features:

• Website building
• Built-in hosting
• Migration to Strikingly
• Discounts on bulk orders
• Efficient client site management
• Ready-to-use design tools
• eCommerce tools

Pricing: The pricing to join Strikingly’s Reseller Program depends on the websites you plan to build. One way to become eligible to join is to commit to building twenty websites. (But buying additional sites from the dashboard is also possible.)

Get Strikingly

4. Brizy

Brizy’s White Label website builder is an all-encompassing platform to boost agencies’ and freelancers’ revenues by allowing them to provide a custom-branded, professional website-building service to their clients.

This scalable solution enables users to replace all branding elements, including the builder name, domain URL, support link, builder logo, project subdomain and the about link, with their own.

It’s entirely customizable with additional features like domain masking, personalized notifications and unlimited hosting.

The best thing is that the platform requires no coding knowledge, so agencies and freelancers can focus on business growth and revenue increase.

Brizy’s White Label facilitates the creation of professional websites and provides an opportunity to monetize businesses by offering site-building services.

It features an intuitive drag-and-drop builder and various design options for a swift and hassle-free site creation. The sites you create will be automatically optimized for loading speed and include an SEO tool for optimization.

Finally, the White Label comes in two options, Cloud and WordPress, with the former being more expensive.

Features:

• Client billing
• Custom platform domain
• Branded client communication
• Turnkey reseller website
• Various publishing options
• Team collaboration tool
• SEO tools

Pricing: You have two options to benefit from Brizy’s White Label solution: 1) choose Brizy Cloud or 2) choose Brizy WordPress.

Brizy Cloud is much more expensive, at $89/month, and gets you ten websites, ten workspaces, premium CDN and SSL, client billing and heaps more.

Brizy WordPress is the cheaper version, at $25/month, and gets you one hundred websites, pro designs and features, marketing tools, theme builder and WooCommerce, to name a few.

Get Brizy

5. Weebly

Weebly provides a dynamic platform for web designers to efficiently design, manage and revise websites for their clients. It makes it much easier to build feature-rich online stores and websites as compared to traditional CMS.

The tool boosts design efficiency by allowing users to save and reuse custom themes/templates for future projects, freeing up more time to handle additional clients.

More clients, more $$$.

Every user also gets complete control over the code to modify every aspect of a website, including HTML, JavaScript and CSS, to suit their clients’ needs perfectly.

A unique aspect of Weebly is its pay-on-publish model, where designers only pay once the websites go live, providing ample time for revisions and client satisfaction.

Pricing models are flexible, with free access to the designer account and payment only required for published websites.

Alternatively, designers can upgrade their accounts and benefit from premium features and discounted pricing.

Note that custom branding is only possible with the WebPro plan, not the Lite (free) one.

Features:

• Unlimited hosting
• Free SSL certificates
• Custom branding
• Payment options for eCommerce
• Build custom themes and templates
• Custom client portal
• Complete control over the code

Pricing: While you can use Weebly’s Designer tool free of charge, it has limitations. If you want to benefit from white labeling, then the WebPro plan for $30/month (+ $8/month for each website) is what you should opt for.

Get Weebly

6. HubSpot CMS Hub

HubSpot’s CMS Hub is a robust, comprehensive, and fully integrated platform you can use as a white label website builder.

Before we continue, this is the most advanced solution from the collection; it’s much pricier and ideal for large businesses.

It offers a broad selection of features for building, managing and optimizing parent and child websites without requiring too much technical knowledge.

However, the initial setup may require a learning curve, but when you get the gist of it, setting up new sites will be easy and quick.

What sets CMS Hub apart is its seamless integration with HubSpot’s CRM, marketing, sales and customer service hubs, facilitating comprehensive, data-driven decision making.

By using CMS Hub as a white label solution, agencies and freelancers can create personalized, highly functional, and responsive websites under their own brand name.

Features:

• Drag-and-drop site building
• Predefined themes and designs
• Web apps
• Dynamic personalization
• Additional root domains
• Custom objects
• Great team organization

Pricing: While HubSport’s entry-level pricing plan goes for $25/month, it doesn’t offer the benefits of white labeling and custom branding. White labeling only comes with the feature-packed Enterprise plan, but it goes for $1,180/month – that’s why we recommend it for larger companies only.

Get HubSpot CMS

How to Choose the Best White Label Website Builder for Your Business

Identifying your specific needs and requirements

The first thing in choosing the ideal white label website builder is identifying your needs and requirements.

Consider the type of website you plan to create, the level of customization you need and the available branding options.

Look for builders with user-friendly interfaces and responsive designs for the optimal user experience.

Besides the standard rebranding solutions, don’t forget to evaluate the available eCommerce integration, SEO tools and content management system, so the builder aligns with your business goals.

Evaluating pricing and subscription models

Look for transparent pricing structures (plans and packages) that align with your budget and scale of operations.

Consider whether the builder offers different pricing tiers with varying features and limitations and determine which plan suits your specific needs. (Factor in any additional costs for add-ons or extra services.)

Additionally, assess the flexibility of the subscription model to accommodate your business’s growth and any potential changes in requirements. In other words, you need a website builder capable of growing with you.

Considering customer support and documentation

The white label builder you’ll choose must offer responsive and knowledgeable customer support, preferably through as many channels as possible (email, live chat, phone, etc.).

Adequate support ensures you can quickly resolve any issues or queries that arise during website creation or management.

It’s also important to assess the availability and quality of documentation, tutorials and knowledge bases the builder provides.

Comprehensive and well-organized documentation can be invaluable in guiding you through the platform’s features and functionalities. It enables you to make the most of your white label website builder and offers a smoother experience for you and your clients.

Analyzing the scalability and flexibility of the platform

Consider your future growth and expansion plans and ensure the builder can accommodate your increasing demands without compromising performance.

Look for features that allow you to easily add new functionalities, templates and plugins.

Assess if the platform supports multiple users or allows for collaboration, enabling your team to work efficiently. When your business grows, you likely won’t be working on it alone anymore.

A flexible and scalable white label website builder ensures your business can adapt to changing needs and scale its website creation services effectively over time.

Tips and Best Practices for Using White Label Website Builders

Utilizing templates effectively

By mastering template utilization, you can streamline the website creation process, save time and offer tailored solutions to impress your clients.

Choose templates that align with your clients’ industries and design preferences. We recommend avoiding generic or overused ones to maintain uniqueness.

Customize templates to match brand colors, fonts and content for a cohesive and professional look. Prioritize responsiveness and mobile-friendliness, as templates optimized for various devices enhance user experience.

Regularly update and refresh templates to stay current with design trends and keep your clients’ websites modern and visually appealing.

Incorporating branding elements strategically

By leveraging branding elements thoughtfully, you can establish a memorable brand presence and instill trust in your clients. Make your white label website builder an effective tool for growing your business.

Customize the platform with your logo, color palette and brand fonts to create a consistent and professional appearance.

Ensure that your branding complements the overall design and enhances UX.

But avoid excessive branding that might overwhelm visitors and distract from the website’s content.

Friendly tip: Strike a balance between promoting your brand and delivering a seamless and user-friendly website for your clients. (In other words, keeping it minimal is better.)

Optimizing websites for search engines

There are two phases to keeping the SEO on point:

• Phase 1: Conduct keyword research to identify relevant terms and phrases to incorporate into page titles, meta descriptions, and content. Ensure that URLs are descriptive and contain relevant keywords. Create high-quality, original content that offers value to visitors and aligns with their search intent.
• Phase 2: Leverage the builder’s SEO tools and features (or use 3rd-party plugins) to improve on-page optimization and ensure mobile-friendliness and fast loading times.

Also, it’s essential to regularly monitor website performance and rankings, making necessary adjustments to maintain and improve search engine rankings.

Integrating third-party tools and plugins

By thoughtfully integrating 3rd-party tools and plugins, you can offer your clients feature-rich and customized websites that cater to their unique requirements and elevate their online presence.

From contact forms and social media integration to eCommerce, subscription forms, etc., there’s a plugin or extension for that. (Luckily, some white label website builders have plenty of features and functions built-in.)

It’s always a must to research and select reputable plugins to avoid security risks or compatibility issues.

Test the integrations thoroughly to ensure seamless performance and compatibility with the white label builder and don’t forget to update them.

Comparing White Label Website Builders vs. Custom Development

Advantages and disadvantages of each approach

White Label Website Builders

White label website builders offer ease of use, cost-effectiveness (very affordable compared to custom development) and speedy deployment, making them ideal for businesses seeking quick and user-friendly solutions without coding expertise.

They provide a range of templates, customization options and built-in features, streamlining the website creation process.

However, their flexibility may be limited and businesses might face branding restrictions or feature constraints.

Custom Development

Custom development provides unparalleled flexibility and full control over website design and functionality, catering to unique business needs.

It allows for seamless integration of specific features and advanced functionalities. However, custom development can be time-consuming, expensive and may require technical expertise.

Cost considerations and long-term implications

White label website builders offer lower upfront costs as they completely eliminate the need for extensive development work and technical expertise. You don’t really need to be tech-savvy to use them.

They usually provide subscription-based pricing models/plans that are suitable for businesses with limited budgets or work on short-term projects.

But in the long run, ongoing subscription fees (in three, four, five, etc. years) may add up, making them not as cost-effective for long-term website maintenance as advertised.

On the other hand, custom development involves higher upfront costs due to the customized nature of the project (and building it from scratch), but it grants total control over features and scalability.

Though a significant initial investment is necessary, custom solutions can actually end up more cost-effective over time. Especially for businesses with complex requirements or a long-term vision.

Comparison chart

The comparison table below provides a general overview of the differences between white label website builders and custom development:

	White Label Website Builders	Custom Development
Cost	Low upfront costs	High upfront costs
Flexibility	Limited customizations	Unlimited customizations
Development time	Quick and easy deployments	Longer development time
Technical expertise	No coding skills necessary	Technical knowledge required
Maintenance	Provider handles updates	Responsibility for maintenance & updates
Scalability	Limited scalability	Unlimited scalability
Unique identity	Limited branding freedom	Unlimited branding freedom
Ongoing costs	Monthly/yearly subscription costs	Minimal ongoing costs

Ultimately, the choice between white label website builders and custom development depends on the project’s scope, budget and specific requirements, ensuring businesses can select the best-fit solution for their online presence.

Conclusion

White label website builders offer several benefits that make them an attractive choice for businesses seeking to create professional websites quickly and efficiently.

They require no coding skills, making them accessible to a broader audience without technical expertise.

Moreover, white label builders are cost-effective, eliminating the need for extensive development work and reducing upfront expenses.

Businesses and agencies can rebrand them easily and quickly, creating a professional experience for their users and clients without any costly complexities of custom development.

Here’s a quick recap if you haven’t made the final decision yet:

• Wix stands out as the best white label website builder due to its highly customizable design interface, extensive range of templates and apps, built-in SEO and the ability to provide end-to-end business solutions.
• Squarespace excels as a white label builder because of its intuitive, easy-to-use platform, offering an array of modern templates, robust eCommerce capabilities and top-tier SEO optimization.
• Strikingly excels for its simple yet robust functionality, allowing quick construction of beautiful, mobile-ready websites, coupled with a comprehensive suite of reseller tools and a competitive bulk pricing model.
• Brizy is top-notch white label website builder, thanks to its unique combination of fully customizable design options, scalable solutions and a user-friendly (no-code) interface to create websites under your branding.
• Weebly shines as the best white label website builder owing to its extensive design and eCommerce capabilities, responsiveness, client management features and the flexibility of allowing designers to pay only when they publish, which optimizes cost-efficiency and client satisfaction.
• HubSpot CMS Hub is an advanced white label builder. It seamlessly integrates content creation, management and personalization with robust marketing and sales tools, providing businesses with a comprehensive platform to build, manage and optimize their (and clients’) online presence.

FAQs (Frequently Asked Questions)

What is a white label website builder?

A white label website builder is a ready-made platform or software solution created by one company and rebranded by other businesses as their own product. It enables reseller companies, like hosting providers or agencies, to offer website creation services to their clients without extensive development and upfront costs.

How does white labeling work in the context of website builders?

White labeling helps you add custom branding to the back-end of the website builder, creating a more professional appearance. As a reseller or partner, you can add your branding instead of using branding of the company that created it (not as professional).

Can I use my domain name with a white label website builder?

Yes, a white label website builder allows you to add your custom domain name and branding, making it appear your own software much quicker and easier.

Is there a limit to how many websites I can create with a white label solution?

No, there are generally no limits to how many websites you can create with a white label solution. However, different website builders have different plans and packages, which may have restrictions on the number of sites you can create. For example, a basic plan might allow you to create a limited number of websites, while a higher-tier plan offers unlimited website creation.

Can I sell the websites I create to my clients under my brand name?

Yes. Not only does a white label website builder allow you to rebrand its tool, but you can also sell the website you create to other clients. And when the clients enter the back-end, they will see your branding, not the branding of the original company that created the builder.

Are white label website builders suitable for eCommerce businesses?

Yes, white label website builders are great solutions for eCommerce businesses. These builders often come with robust eCommerce integration and functionality, making it easy for companies to create and manage online stores. Plus, you can customize and brand it to match the eCommerce business’s identity, providing a seamless and consistent user experience.

Do I need coding knowledge to use white label website builders effectively?

You do not need coding knowledge to use a white label website builder effectively and to your total advantage. One of the main advantages of these platforms is that they are designed to be user-friendly and accessible to individuals without technical expertise.

How do I handle software updates and maintenance with a white label solution?

In most cases, the software updates are handled automatically by the original white label website builder provider. Sometimes, you need to update it manually, but you’ll usually be notified about it. The good thing about white labeling is that you get support and maintenance help from the original provider or do it yourself.

Can I migrate existing websites to a white label builder without losing data?

Migrating existing websites to a white label builder is possible, but the process depends on several factors. In some cases, you might easily import content and data from your existing website to the white label builder seamlessly. However, sometimes, certain limitations or manual adjustments may be required. Remember, always do a backup of your entire website before the migration.

Are there any legal considerations when using white label website builders for client projects?

Yes, there are various legal considerations when using a white label website builder to create and sell client projects. But they are clearly outlined for your convenience, such as licensing agreement, intellectual property, privacy and data protection, content ownership, and more. But you can also talk to the builder’s support team for any additional explanations.