Branding

What Are Brand Identity Elements?

Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst,…

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From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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The Ultimate Guide to Successfully Rebranding in 2024

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have…

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3 Easy Steps to Build Your Brand Promise [+ Examples]

A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It…

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41 Brand Style Guide Examples I Love (for Visual Inspiration)

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web…

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