Business Blogging Statistics (How Many Businesses Have A Blog?)

You’ve come to the right place if you’re looking for the latest and most extensive business blogging statistics.

Have you ever wondered how many businesses blog? We have an answer!

In today’s fast-paced digital landscape, business blogging has emerged as a formidable tool for companies to establish their online presence, engage with their target audience and drive tangible results.

In other words, if you aren’t blogging, you might be leaving a ton of money on the table.

Businesses are harnessing the power of blogging to showcase their expertise, boost brand visibility, and ultimately increase their bottom line.

Discover the necessary statistics now, which will make you rethink business blogging (especially if you’re not running a blog yet).

This post covers:

Business Blogging Statistics (Our Top Picks)

• 91% of B2B companies blog or use other types of content marketing
• 85% of B2C companies blog or use other types of content marketing
• Almost 80% of the Fortune 500 companies have a business blog
• Over 70% of B2B marketers publish case studies
• Over 60% of B2B companies use WordPress
• 62% of B2C marketers outsource blogging
• 80%+ of marketers say creating high-quality content less often is more effective
• 78% of B2B marketers use LinkedIn for content promotion
• Businesses’ average monthly content marketing budget is $1,000

How Many Businesses Have A Blog?

1. 91% of B2B companies blog or use other types of content marketing

The vast majority of B2B companies use blogging or some other type of content marketing to attract new clients and retain existing ones. Only 9% say they don’t use a content marketing strategy.

Moreover, only 4% of those who used content marketing in the past said they wouldn’t use it anymore, while 54% planned to introduce it in their business’s overall marketing strategy.

Source: Content Marketing Institute #1

2. 85% of B2C companies blog or use other types of content marketing

While B2B companies are slightly more blogging-oriented, B2C don’t fall far behind, with 85% of them using a blog or a different content marketing strategy to bring in new customers.

Source: Content Marketing Institute #2

3. Almost 80% of the Fortune 500 companies have a business blog

Even the biggest brands in the world know the power of blogging. In 2020, 77% of Fortune 500 companies had a public, corporate blog, which is a 54% increase since 2010.

Fun fact: Only 15% of Fortune 500 companies allow comments on their blogs, which is a big decrease since 2015 when 73% of them allowed comments.

Source: Center For Marketing Research

4. 31% of B2C companies use blogging to build brand awareness.

When it comes to using content to build brand awareness, 31% of B2C companies use blog posts and short articles to attract new potential customers. (The same percentage of B2C companies use social media content – posts, tweets, stories, etc.)

Source: Content Marketing Institute #3

General Blogging Statistics

5. There are 600+ million blogs in the world

Today, there are more than 600 million blogs globally (active + inactive), business and personal blogs combined.

As a reference, there are approximately 1.2 billion websites, but only 200 million are active. If you’re interested in more stats, check our extensive websites statistics roundup.

Source: GrowthBadger #1

6. Bloggers publish 3+ billion blog posts every year

That’s over 341,000+ blog posts every day. How many blog posts do you publish? Are you a daily, weekly or monthly publisher?

Source: GrowthBadger #1

B2B Blogging Statistics

7. If you plan to publish your B2B blog posts outside your website, you might just do it on LinkedIn

LinkedIn is one of the best social platforms for professionals and companies, so publishing B2B articles there makes perfect sense.

Even if you’re already actively publishing posts on your business website’s blog, creating variations, recaps or exclusive content for LinkedIn can take your organization to the next level.

Source: LinkedIn

8. Over 70% of B2B marketers publish case studies

If you’re unsure about what type of business content you should publish on your blog, you might get inspiration from 73% of B2B marketers who publish case studies.

One of the (biggest) reasons for publishing case studies is to build credibility.

Source: Awai

9. B2B blogs with educational content receive 50%+ more organic traffic

Okay, here’s another tip if you’re wondering what the best content for your business blog would be, particularly in the B2B space – publish educational articles because they receive 52% more traffic than those business blogs that publish content primarily about their company.

Moreover, almost 40% of B2B companies prefer publishing content to educate their audience, but the vast majority publish mixed content (educational, company and industry news).

Source: Backlinko

10. 65% of B2B companies use stock images in their blog posts

While using stock images is the easiest and fastest way to enhance a blog post, they might not be the best practice. And knowing 65% of B2B companies use these types of images in their blog posts, you can easily stand out from the masses by creating custom, unique images.

If you insist, here’s a collection of the best free stock photo websites.

Source: Backlinko

11. Over 60% of B2B companies use WordPress

When it comes to choosing the best content management system (CMS) for your business blog, 61% of B2B companies prefer WordPress. All the other solutions, like HubSpot, Drupal, Contentful and Wix (have you seen our Wix statistics?) fall far behind.

You may also be interested in our extensive WordPress statistics to gain more info on this widespread CMS.

Source: Backlinko

We learned earlier that very few Fortune 500 companies allow comments on their website. While the percentage is nearly twice as high for B2B companies, it’s still not high.

Generally speaking, if you aren’t really interested in building a community with your content, you might just want to skip the comments and focus on creating the best blog posts instead.

Source: Backlinko

13. Almost all B2B clients prefer articles from subject-matter experts

If you run a B2B blog, it’s worth noting that you will achieve much better success if your articles are published by subject-matter experts – at least that’s what 96% of clients prefer.

Source: LinkedIn

B2C Blogging Statistics

14. Blog is the 2nd most popular medium B2C marketers use to distribute content

Nearly ninety percent of B2C marketers use an organization’s website to distribute content and almost seventy percent do it through their blog.

Media platform	Share of respondents
Organization’s website	89%
Blog	68%
Email newsletter	67%
Other email	56%
Microsite	23%
Organization’s online community	22%
Mobile app	17%
Online learning platform	17%
Digital magazine	13%

Source: Content Marketing Institute #4

15. 62% of B2C marketers outsource blogging or other content marketing activities

The most common activity B2C marketers outsource is content creation (that’s hiring writers, editors, designers, photographers, video producers, etc.).

Some other content marketing tasks they outsource are content promotion and distribution, content marketing measurement and even the entire content marketing strategy.

Still, nearly 40% of marketers do not outsource any content marketing tasks.

Fun fact: Nearly 35% of the outsourced content is plagiarized and almost 20% is written by artificial intelligence.

Source: Content Marketing Institute #2, GrowthBadger #2

16. 85% of B2C bloggers use analytics tools to manage content marketing efforts

Analytics tools are the most common technology B2C bloggers use to manage their content marketing efforts.

Moreover, the most successful bloggers/marketers use up to four tech tools that help them reach their content marketing goals.

Technology	Share of respondents
Analytics tools	85%
Email marketing technology	78%
Content management system	59%
Marketing automation software	35%

Source: Content Marketing Institute #2

17. B2C organizations spend, on average, 22% on blogging and content marketing

A B2C organization averagely spends 22% of its total marketing budget on blogging and content marketing. Additionally, 37% plan on increasing their budgets (the least successful organizations expect to invest more than the most successful ones).

Source: Content Marketing Institute #2

18. 68% of B2C marketers focus on creating content for their audiences

Nearly seventy percent of B2C marketers and bloggers focus on creating the best content for their audiences instead of creating content that’s about their brands and businesses. Only 4% of marketers never create content for the audience (which is likely the less successful ones).

Source: Content Marketing Institute #2

19. 90% of bloggers double-check content’s facts and credibility

Most B2C marketers/bloggers ensure all the content they put out is fact-based and credible. Only 10% of professionals check for facts and credibility “sometimes,” while no one never.

Source: Content Marketing Institute #2

20. The more a B2C company blogs, the more leads it generates

Those B2C companies that published eleven or more blogs in a month generated more than four times the number of leads than those that published four or five monthly posts.

Moreover, it was also found that those publishing 11+ blog posts per month received considerably more indexed traffic than those publishing 4-5 posts.

Source: Marketing Insider Group

Content Marketing Statistics

21. Short-form videos have the highest return on investment (10%)

Marketers found that short-form videos have the highest ROI, thus, 90% of them plan to invest more or maintain their investment in this medium this year. Furthermore, just over 20% of marketers plan to benefit from the power of short-form videos for the first time.

This makes sense because over 70% of consumers prefer to watch short-form videos when learning about a service or product they’re interested in.

Source: HubSpot #1, Wyzowl

22. Over 80% of marketers say creating high-quality content less often is more effective

Most beginner content marketers ask how much content they should create. Instead of focusing on quantity, focus on quality instead.

83% of marketers believe that creating top-notch content for distribution less often is more effective than bombarding consumers frequently with average or below-average content.

Source: HubSpot #2

23. The global content marketing market is expected to reach $107 billion by 2026

The rise of the global content marketing market isn’t stopping. The industry was valued at around $63 billion in 2022 and is expected to grow to $72 billion in 2023. It’s no secret that the expansion will continue even in the coming years.

Year	Content marketing market value
2022	$63 billion
2023	$72 billion
2026	$107 billion

Source: Statista #1

24. Social media is the most preferred channel for content promotion

73% of worldwide marketers reported they use social media (organic) to promote their content online. Email marketing (53%) and paid ads on social media (51%) followed in second and third place.

When it comes to leveraging content marketing efforts, 58% of marketers said they use social media posting tools, while 30% content management systems.

Source: Statista #2, Statista #3

25. 41% of professionals use content marketing for brand awareness

One of the biggest goals with content marketing for 41% of professionals around the world was creating brand awareness. Other goals include building loyalty and generating sales and boosting revenue.

Content marketing goal	Share of respondents
Creating brand awareness	41%
Building loyalty among existing customers	38%
Generating sales/revenue	33%

Source: Statista #4

26. 78% of B2B marketers use LinkedIn for content promotion

As we’ve already learned earlier, LinkedIn is great for blogging in the B2B world. In a survey from 2022, nearly 80% of B2B marketers said it’s their preferred social media platform for content promotion/distribution. Facebook ranked second at 56%, a 13% drop since the previous year.

Source: Statista #5

27. 66% of professionals track page views to measure the success of content marketing

How do you know if your content marketing efforts are effective? 66% of professionals track page views to measure their success, while 55% monitor email engagement.

Source: Statista #6

28. 80% of respondents said their content marketing strategy was very successful

A survey from 2022 found that 80% of marketers said their content marketing strategy was “very successful” and for 73% it was “successful.” However, more than half (52%) valued their content marketing strategy as “unsuccessful.”

Source: Statista #7

Benefits Of Business Blogging Statistics

29. Companies that blog have MUCH better marketing results

The following stats will probably rethink your approach to business blogging (especially if you’re not blogging yet or lack a good publishing frequency).

HubSpot found that those companies that blog (regularly) see an increase in visitors (55%), inbound links (97%) and indexed pages (434%).

Source: HubSpot #3

30. 67%+ more leads per month for companies that blog

If you’re already using a bunch of tactics to generate new leads, you might want to introduce a blogging strategy, too.

Compared to companies without blogs, those who publish blog posts see, on average, a 67% increase (or more) in monthly leads.

Source: Demand Metric

31. Blogging and content marketing is less expensive than traditional marketing

And it’s not just slightly cheaper; blogging and content marketing can cost more than 60% less than traditional marketing. There’s more.

Content marketing can generate up to three times as many leads as traditional marketing per dollar spent.

Source: Demand Metric

32. 70% prefer learning about a company through articles than ads

You might want to start blogging more than investing in paid advertisements because 70% of people would prefer to learn about you through (educational) articles than ads.

Source: Demand Metric

Other Business Blogging Stats

33. B2B and B2C bloggers find getting support from within the organization a challenge

18% of B2B and 8% of B2C bloggers’ challenge is getting support from within the organization.

Some other top blogger challenges are finding time to create and promote content, getting traffic, consistently creating quality content and coming up with relevant topics, to name a few.

Source: Orbit Media

34. How-to articles are the most popular type of content bloggers publish

At a share of 76%, how-to articles are the most common amongst bloggers, followed by lists, guides and eBooks. But the most effective content formats are guides and gated content.

Content type	Share in %
How-to articles	76
Lists	55
Guides and eBooks	43
News and trends	43
Opinion	38

Source: Orbit Media

35. Bloggers who collaborate with influencers get the best results

40% of bloggers who “usually” collaborate with influencers and 67% of those who “always” collaborate with influencers report the best results.

Source: Orbit Media

36. 60% of consumers report blog posts to have an impact in the early stage of the buying process

60% of consumers find blog posts a valuable content format in the early stage of the buying process. The three other more important formats are infographics, listicles and eBooks.

During the mid stage, 34% of consumers say blog posts have an impact on their purchasing decisions and for 6% in the late stage.

Source: Ceros

37. 36% of professionals say blog is their top marketing channel

While social media leads the game at 44%, blogs and websites are the second most preferred marketing channel for 36% of professionals.

When it comes to content marketing, blogs (48%) are the second most popular media format, right behind videos (59%).

Source: HubSpot #4

38. Businesses’ average monthly content marketing budget is $1,000 (or less)

I’m sure many are also interested in how much budget one should dedicate to content marketing every month.

The average budget of 27% of small business owners is $1,000 or less. Just a small percentage of businesses dedicate a budget of $3,000 per month or more in content marketing.

Source: Semrush

Conclusion

Business blogging can unlock a multitude of benefits for your organization.

You can establish authority, attract a wider audience and generate quality leads by consistently creating valuable and relevant content.

The statistics we curated serve as a powerful reminder of the impact that blogging can have on your business’s growth and success.

But when you decide to craft your blogging strategy, remember to focus on quality over quantity.

By exploiting these insights, you can position your business blog as a dynamic and effective tool to drive results and establish the strong online presence – that YOU deserve.