Blogging Statistics (How Many Blogs Are There?)

Are you a blogger searching for the latest and most in-depth blogging statistics?

I was super excited to research the blogging world and gather the most important stats as someone who’s been blogging for the past ten years.

While many thought blog was dead some years ago – that’s far from the truth. Blogging is still going strong and is a great way to earn money and promote brand awareness.

It took some all these years to finally realize how beneficial a blog can be for their business.

And if you’re unsure whether to start a blog, I’m sure these blogging stats will help you make the right decision.

Discover the remarkable numbers that solidify the power and potential of blogging, which (I firmly believe) no business should omit.

This post covers:

Blogging Statistics (Our Top Picks)

• There are more than 600 million blogs worldwide
• Bloggers globally publish approximately 70+ blog posts every second
• WordPress users publish around 70 million new posts monthly
• The first online journal/blog was launched in 1994
• 91% of B2B and 85% of B2C companies blog
• 33% of bloggers don’t earn any money
• Less than 1% of bloggers earn $1 million per year
• It can take up to 20 months to earn the first $ with your blog
• It takes bloggers, on average, 4 hours 10 minutes to create a blog post
• 1/5 of bloggers say it’s getting harder to get traffic from Google

How Many Blogs Are There?

1. There are more than 600 million blogs worldwide

As of 2023, the estimate of global blogs (active + inactive) worldwide is 600 million. As a reference, there are around 1.9 billion total websites (but only 200 million are active), so blogs account for approximately 32% of all sites.

Fun fact: There were only 23 blogs in 2000, but the number jumped to around fifty million in 2006 and has been growing ever since.

Source: Web Tribunal

2. Bloggers globally publish approximately 70+ blog posts every second

With billions of blog posts published every year, we calculated that bloggers, on average, publish over seventy blog posts every single second. Daily, that’s more than six million posts.

Can you even picture the vastness of that posting frequency? Sorry, I cannot.

Source: Web Tribunal

3. There are around 32+ million blogs in the United States

According to a report from 2022, the United States had 32.7 million bloggers, an over five million increase since 2014. (In 2021, there were 32.2 million bloggers in the US.)

Of course, we can expect that number to be even larger today because of the growing blogging market.

Year	Number of bloggers
2014	27.4 million
2015	28.3 million
2016	29.1 million
2017	30 million
2018	30.6 million
2019	31.2 million
2020	31.7 million
2021	32.2 million
2022	32.7 million

Source: Statista #1

4. WordPress users publish around 70 million new posts monthly

WordPress.com users publish approximately seventy million new posts every month – 26 new posts every second.

Additionally, 409+ million WP people view over twenty billion pages every month.

Not surprisingly, the majority (71%) of WordPress blogs are written in English, followed by Spanish (4.7%), Indonesian (2.4%), Portuguese (2.3%) and French (1.5%).

I’m sure you’ll also be very excited to read our extensive WordPress statistics to see how many total websites this content management system (CMS) powers – it’s a lot!

Source: WordPress

5. There are around 1.2+ million Blogger blogs out there

While the Built With platform detects over 1.2 million Blogger blogs, only around half a million are considered “live sites.”

There are 316,000 in the United States, 32K in Indonesia, 21K in India and 13K in Brazil, to name a few.

Fun fact: Tumblr, which was once one of the most popular platforms for publishing short blog posts, now has only 88,000 live websites.

Source: Built With

General Blogging Statistics

6. The first online journal/blog was launched in 1994

Justin Hall is the “father” of blogging with the links.net blog that he launched back in 1994. And since you’re asking, yes, the blog is still live to this day.

Source: Links.net

7. Over 77% of people read blogs and interact with bloggers

In short, around 80% of internet users access and read blogs. In numbers, around seven million people go to blogs to read, gain information and advice and share their experiences.

Source: Cliffs Notes

8. Content marketing market revenue is expected to hit $107 billion by 2026

Although content marketing is a broad topic, much of it is dedicated to blogging. In 2022, the global content marketing industry’s revenue was estimated at around $63 million. However, the prediction says it’ll increase to well over $100 billion by 2026.

You should also not miss my business blogging statistics, where I reveal how many businesses use a blog.

Source: Statista #2

9. 91% of B2B and 85% of B2C companies blog

Nowadays, more businesses and companies use a blog to spread the news about their products, and services and publish educational articles, listicles, and more.

When it comes to B2B and B2C companies, there are slightly more of the former (91%) that blog than the latter (85%).

Source: Content Marketing Institute #1, Content Marketing Institute #2

10. 77% of Fortune 500 companies have a blog

If you want to learn from the best, you might just want to learn from the top players. That said, 77% (a 54% increase since 2010) of Fortune 500 companies have a blog. And if you’re running a business and considering starting a blog, that might be a really good idea.

Source: Center For Marketing Research

11. Bloggers who work with editors are 90% more inclined to see better results

There are many (or more like – MOST) bloggers out there who write and edit their blog posts all by themselves. Although that’s perfectly fine, those who work with a professional editor are 90% more likely to create posts that get much better results.

Source: Orbit Media

12. 78% of bloggers who use Google Analytics for every article are more successful

While the majority of bloggers use Google Analytics “occasionally” or “usually,” the bloggers who use the tool always (that’s for every blog post they publish) see the best results.

Source: Orbit Media

Blogging Revenue Statistics

13. Blogging drives results for 80% of bloggers

80% of bloggers in 2022 said their blog is delivering either “some results” (26%) or “strong results” (54%).

On the contrary, 9% said their blog delivers disappointing results, while an additional 11% don’t track anything, so they are unfamiliar with their blog’s performance.

Orbit Media reports that content marketing has been steady since 2016.

Source: Orbit Media

14. 33% of bloggers don’t earn any money

Around one-third of all bloggers don’t receive any money. But you need to be aware that there are many bloggers out there who are publishing content purely from the “hobby” point of view, with 0 intention of earning any money.

Source: TechJury

15. Less than 1% of bloggers earn $1 million per year

Let’s first mention that 10% of bloggers make more than $10,000 yearly, but only 0.6% of them are the big guys who go home with $1 million (or more) annually.

Source: TechJury

16. Food and personal finance bloggers make more than $9K monthly

The most lucrative blogging niches are food and personal finance blogs, where the former can make bloggers $9,169/monthly and the latter $9,100/monthly. Regarding food bloggers, they generate more than 40% of their income through affiliate marketing.

Two more high-income blogging niches are lifestyle and mommy blogs ($5,174/month) and travel blogs ($5,000/month).

It’s worth mentioning that getting to those numbers takes time, patience and strategic content creation.

Source: Semrush

17. Blogs that are 10 years old generate around $5,000 monthly

In a 2023 edition of the Blogging Income survey, Productive Blogging found that the older the blog, the more monthly money it generates. The highest income generate blogs that are ten years old (or older).

Blog age	Monthly income
Under 1 year	$0.38
1-3 years	$1366
3-5 years	$2228
5-10 years	$3919
10+ years	$4929

Source: Productive Blogging

18. Blogs with 500,000+ pageviews generate around $16K per month

This is pretty obvious because the more traffic and page views the blog generates, the more money it makes.

But how much do blogs generate according to pageviews?

Pageviews	Monthly income
10,000 – 24,999	$478
25,000-49,999	$556
50,000-99,999	$2,531
100,000-499,999	$5,597
500,000+	$16,563

Source: Productive Blogging

19. The average RPM based on the country blogger’s readers live in is highest in the USA

The USA has the highest average RPM (Revenue Per Mille) based on the country most of the blogger’s readers live in – $32.5. As a reference, the United Kingdom’s RPM is $20.6 and the rest of the world’s is $16.

Source: Productive Blogging

20. It can take up to 20 months to earn the first $ with your blog

When it comes to blogging and making money, you need to develop patience because it can take an average of twenty months for bloggers to make their first dollar. Of course, it all depends on the niche’s competitiveness and the content’s quality.

But so that this blogging stat doesn’t discourage you, it’s also said that many bloggers start earning their first buck MUCH sooner.

Source: Productive Blogging

21. It takes bloggers an average of 4 years and 1 month to earn a full-time income

While you can start making (some) money with your blog a few months into your blogging journey, bloggers generate a full-time income when blogging for over four years.

But there are many bloggers who start earning a full-time income within two years and even more within three years.

Source: Productive Blogging

Blog Content Statistics

22. It takes bloggers, on average, 4 hours 10 minutes to create a blog post

A blogger’s average time to create a (quality) post is a little over four hours, which is a whopping 74% more time than it did in 2014 (when Orbit Media did its first research).

Year	Time to create a blog post
2022	2h 24min
2021	2h 35min
2020	3h 16min
2019	3h 20min
2018	3h 28min
2017	3h 57min
2016	3h 55min
2015	4h 1min
2014	4h 10min

However, Orbit Media also reports that the bloggers who spend six (or more) hours on each article are 50% likelier to report a great outcome.

But when it comes to social media sharing, list posts get shared the most – 218% more than “how to” posts and 203% more than infographic posts.

Source: Orbit Media, Backlinko

23. The average blog post has 1376 words

Everyone wants to know how long a blog post needs to be. Let me tell you a secret: There’s no golden number.

However, Orbit Media found that the average blog post has 1376 words. But some bloggers write less than 500 words and there are those who write articles longer than 5,000 words.

Generally speaking, longer articles work better (but they need not be 5K words long). In fact, compared to around 1,500 words articles, those with 3,000+ words are 2.5x as surer to see better results.

Source: Orbit Media

24. 76% of bloggers’ most popular blog post formats are how-to articles

People go on the internet to find solutions, so it’s no wonder why nearly 80% of bloggers rank how-to articles are the most popular. Followed are lists, guides, eBooks, news and trends. The least popular seem to be roundups and infographics.

Content format	Share of respondents
How-tos	76%
Lists	55%
Guides and eBooks	43%
News and trends	43%
Opinions	38%
Interviews	34%
Gated content	27%
Webinars	25%
Infographics	24%
Roundups	22%

What’s more, when it comes to the effectiveness of these blog post formats, the two most effective ones are 1) guides and eBooks (35%) and 2) gated content (35%). The least effective formats are news and trends and opinions.

Source: Orbit Media

25. Bloggers who work with influencers see better results

It can take a very long time to see some tangible results once you publish a blog post (unless you’re an authority). But you can start reaping some results if you collaborate with influencers.

67% of bloggers who always work with an influencer (for all their posts) see the most improvements.

Source: Orbit Media

26. 73% of bloggers are updating and republishing old content

When you write a heavily SEO-focused article, it tends to be such that it hopefully brings you traffic for many years. But publishing such an article isn’t a set-it-and-forget-it thing.

In 2022, bloggers started updating content more than ever before. In addition, those bloggers who are updating, rewriting and republishing old content are nearly three times likelier to report better results.

Year	Share of respondents
2022	73%
2021	71%
2020	70%
2019	68%
2018	62%
2017	53%

Source: Orbit Media

27. Original research and content get much stronger results

42% of bloggers who are creating original research and publishing unique content are seeing much better results compared to those who don’t.

The trend of originality began around 2018 when more bloggers started posting researched articles and not just rewrites.

Source: Orbit Media

28. Bloggers who publish 2-6 times weekly see better results

The less frequently you publish new posts, the poorer your blog’s performance will be. While many bloggers are publishing weekly (but might be at irregular intervals), those that publish two to six times per week report much better results.

Remember, the frequency depends on your (business) blog and the quality of content your produce. Sometimes, it’s better to publish one high-end article per week than five low-end ones.

Source: Orbit Media

29. 3,000+ words long blog posts get 77% more links

We already chatted about the length of blog posts above, and here’s one more fact that might want you to consider publishing longer articles than shorter ones.

In a study by Backlinko, they found that articles longer than 3,000 words get, on average, 77.2% more backlinks than those with 1,000 or fewer words.

Source: Backlinko

Blogging And SEO Statistics

30. Over 70% of bloggers say their most important traffic source is search engines

At a share of 71%, bloggers say that search engines are their most important traffic source (read search engine optimized content).

Other popular traffic sources are social media (58%), email marketing (44%), direct traffic (42%), referral traffic (26%) and paid traffic (7%).

Source: Orbit Media

31. Nearly 20% of bloggers never research keywords

When a new person enters the blogging space, they might have lots of content ideas and just start typing them down. However, they might not be familiar with keyword research or other SEO work.

It’s said that 17% of bloggers never research their keywords, which is a bummer because they might be (actually, ARE) leaving a ton of great opportunities on the table.

Source: Orbit Media

32. Why/what posts receive more backlinks

Because we all know that you cannot achieve as great results with your blog when having 0 backlinks, a strategy for acquiring them might be using “why posts,” “what posts” and infographics.

Backlinko reports that these posts receive nearly 26% more links than “how-to” posts.

Source: Backlinko

33. Nearly 95% of content gets zero external links

While getting links to the article you publish is a good indicator that it’s quality and Google will give you some love, sadly, 94% of published content gets no external links.

Source: Backlinko

34. 2.2% of content gets links from multiple websites/blogs

Another shocking backlink statistic is that only 2.2% of the published content receives links from multiple websites or blogs.

According to Backlinko’s research, only 6% of the 912 million blog posts they studied had at least one external link.

Source: Backlinko

Blogging And Marketing Statistics

35. 1-2K long articles are best for social shares (56% more social shares)

The best article length is around 1,000 to 2,000 words if you heavily rely on social sharing. It was found that longer or shorter articles than this didn’t get as many social shares.

Still, a longer article receives more social shares than an article below 1,000 words.

Source: Backlinko

36. 70% of high-earning bloggers actively promote their blogs

If you want to achieve even more success with your blog, you will need to do additional promotion rather than just publishing top-notch content.

70% of those bloggers who earn $50,000+ per year actively promote their blogs, while less than 15% of low-income bloggers do the same.

Source: GrowthBadger

37. 50% of bloggers say it’s harder to get traffic from Facebook

Facebook is changing, giving less juice to outbound links – trying to keep everything on the platform (unless you buy ads – but even then, you need to have a strategic approach). Thus, bloggers find it harder to leverage this social media platform to drive traffic to their blogs.

Source: GrowthBadger

38. High-income bloggers are likelier to focus on getting email subscribers that low-income are

One great way to promote your blog is through email marketing; high-income bloggers know that. They are twice as likely to focus on growing their email list than low-income bloggers are. In addition to that, bloggers who make $50K or more use 343% more email-collecting methods.

Source: GrowthBadger

39. Higher-income blogs are more likely to promote their products and services

When it comes to low-to-mid-range bloggers, Google AdSense and affiliate marketing are the two most common monetization methods.

However, when it comes to high-earners, they are 2.5 times as likely to sell their own products and services than use AdSense.

Don’t forget to check our affiliate marketing statistics and find out how big the industry is.

Source: GrowthBadger

Blogging Challenges Statistics

40. Over 50% of bloggers’ challenge is finding time to create and promote

Out of the six most common blogger challenges, the highest percentage (52%) voted for “finding time to create and promote new content.” The second most common challenge is getting traffic to the blog and attracting visitors.

Blogging challenge	Share of respondents
Finding time to create and promote content	52%
Getting traffic/attracting visitors	46%
Creating quality content consistently	39%
Creating enough content consistently	33%
Coming up with topics	22%
Getting support from within the organization	13%

Source: Orbit Media

41. 1/5 of bloggers say it’s getting harder to get traffic from Google

Around 20% of bloggers name getting Google traffic as one of their biggest challenges.

Source: GrowthBadger

42. Bloggers who earn less than $50K are likelier to have trouble with self-discipline and motivation

While you need to have self-discipline and motivation since the beginning of your blogging journey, unfortunately, those bloggers who make less than $50,000 per year are 4.2 times more prone to lacking the two characteristics.

(Friendly tip: Money should not be your motivation; make creating the best content your motivation because that’s what really matters.)

Source: GrowthBadger

43. 16% of bloggers find starting a blog to be costly

For 16.4% of bloggers, starting a blog is too expensive. This is an interesting fact because starting a blog on WordPress doesn’t really require having a huge budget upfront.

It’s actually very inexpensive – the main costs are buying a domain name (have you seen our domain name statistics?), hosting (find our cheap hosting for WordPress solutions) and a WordPress blog theme.

But feel free to check how to make a WordPress website if you’re in the process of building one.

Source: eCommerce CEO

44. 14% of bloggers find setting up hosting and CMS to be challenging

In a survey by eCommerce CEO, 14% stated that one of their biggest challenges is/was the technical setup of web hosting and CMS.

Note: If you’re using WordPress and get dedicated hosting, the support team can set it up for you – so you don’t really have to do anything.

Source: eCommerce CEO

Guest Blogging Statistics

Often than not, asking for a guest blog will cost you money, meaning you’ll need to purchase a “sponsored” post. The larger the blog you seek a blog post from, the pricier it’ll be.

Pageviews	Cost of a sponsored post
Less than 9,999	$187
10,000-24,999	$304
25,000-49,999	$309
50,000-99,999	$768
100,000-499,999	$1,000
500,000+	$2,500

When looking at the US and Canadian bloggers only, the costs of sponsored posts per pageviews can be even higher. You can expect the price to be around $3,500 on a blog with more than 500,000 pageviews.

Keep in mind; these are estimates, so you can expect much different costs when you start to do your own outreach because every blogger (niche matters, too) values their blog differently.

Source: Productive Blogging

46. Average niche edits cost $361

Out of 450 sites Joshua reached out to, only 12.6% of them were willing to sell him a link. While the costs of niche edits varied (a DR 60+ link can easily cost $600+), the average was $361.44.

8.8% said they don’t sell links and 78.6% didn’t even respond.

Moreover, he found niches like travel, fitness, photography and parenting to be more open to selling link inserts than others.

Source: Ahrefs

47. Average guest posts cost $77

Besides finding out the average cost of niche edits, Joshua also went on a journey to learn about what’s the average cost of a guest post (not exactly the same thing as the “sponsored” post mentioned above).

Out of 25.5% of site owners who responded, around half asked for money and the other half didn’t – the average guest post cost was $77.8.

The niches most open to guest posts aren’t the same as those open for niche edits. Finance, travel and photography are more open to accepting or selling you a guest post, while those in the marketing niche are pretty much not interested.

Source: Ahrefs

48. 50% of bloggers outreach to 10 or fewer contacts monthly

Half of the bloggers do outreach for a guest post submission one to ten times per month. Only 7% of bloggers reach out to 100+ contacts.

Number of guest post piches	Share of respondents
1-10	50%
11-25	27%
26-100	26%
100+	7%

Source: Referral Rock

49. 60% of professionals write 1-5 guest posts monthly

Have you ever questioned how many guest blog posts you should write on a monthly basis? 60% write one to five, while only 3% write over 25.

Number of written guest post per month	Share of respondents
1-5	60%
6-10	27%
11-25	10%
25+	3%

Source: Referral Rock

50. Nearly 90% of posters come up with guest post ideas themselves

When you do a guest post outreach, it’s wise to suggest the topic (and title) immediately – don’t waste site owners’ time. In a survey, 87% of posters said they came up with the topic ideas themselves.

Source: Referral Rock

51. 56% of people publish guest posts on multiple sites

While only 7% of respondents said they post just for one site, 56% post for multiple sites. You should also aim to spread your content across as many websites as possible to reach different audiences (because no two blogs or websites have the same audience, even in the same niche).

Source: Referral Rock

Conclusion

These blogging statistics reveal this digital medium’s impact and potential in today’s online landscape.

From increased website traffic and improved search engine rankings (SEO!) to enhanced brand visibility and audience engagement, blogging offers numerous benefits for individuals and businesses.

However, to achieve any success in blogging, you need to be dedicated, consistent and able to adapt. But most importantly, you need to be patient because it can take many months to see any results.

That’s why your key motivator should not be money but rather creating the best articles and blog posts.

Personal bloggers and businesses can unlock the power of this platform and establish themselves as authorities by leveraging the insights from blogging statistics.

Go. Blog.