Enhanced Conversions | WordPress.org

Hi there, we are using the Google Listings & Ads plugin and it has generated a conversion tag on the checkout automatically, called “[4b4c] Google Listings and Ads purchase action”.

The options when setting up this tag are as follows:

We want to implement “Enhanced Conversions” with our conversion tag by sending hashed email and phone data on the conversion event.

We have made some code to send the hashed enhanced conversion data using the gtag event:

function add_google_ads_conversion_script($order_id) {
    $order = wc_get_order($order_id);

    if (!$order) {
        return;
    }
    
    // Normalize and hash the email
    $email = strtolower(trim($order->get_billing_email()));
    $hashed_email = $email ? hash('sha256', $email) : '';
    
    // Normalize and hash the phone number
    $phone = $order->get_billing_phone();
    $normalized_phone = $phone ? preg_replace('/\D/', '', $phone) : '';
    $hashed_phone = $normalized_phone ? hash('sha256', $normalized_phone) : '';

    ?>