GA Experiments+ is a plugin that allows to do A/B testing (or split testing) using Google Analytics as a backbone. By using the GA API, this plugin allows to A/B test anything in your website from simple text, to stylesheets or even theme layouts in order to find what best suits your audience and improves the metric you wish to track.
Using Google’s multi-armed bandit algorithm, the plugin selects a variation to serve to the visitor. The plugin associates some text to the variation and the user-provided text is injected in your posts/pages using a simple shortcode. The provided value can be text, HTML, CSS and can even contain shortcodes, giving the administrator a lot of testing possibilities.
Dev Edition is a basic implementation that best suits simple experiments. Although you can technically test anything with it, many tests will require some coding abilities, hence the
Finally, the plugin also adds the Google Analytics tracking code if it is required. This makes the plugin compatible with any other GA tracking plugin since we will not inject new tracking code when it is already present in the page.
Management of custom goals and tracking of experiment results is handled directly in the Google Analytics Experiments page for the