From static to personalized customer experience
Customer engagement is the beating heart of business – but for most it is hampered by static online customer experiences. The foundation for better customer experience is personalization – but personalization requires individual customer profiles. These profiles are the result of the digital footprints customers create when interacting with your digital touch points.
Most organizations generate lots of customer data, but it is typically spread across multiple systems, device profiles, domains and channels. They face the challenge of managing interactions across the different online channels and stages in a customer journey. Most CMS platforms are not designed to deliver a personalized customer experience across customer stages and the multitude of devices the visitors are using – in real time.
Experience Builder for WordPress is now enabling millions of site owners to cross the deep technical barriers and embrace the opportunity of the real time personalized one to one customer experience – all from within WordPress.
Context driven personalization
We built Experience Builder for WordPress with a single purpose: help you create stronger customer relationships. Experience Builder for WordPress empower you to deliver interactions and conversations that are more relevant and meaningful to your customers. Experiences that are more personalized, more effective, and more successful.
All the tools and information you need to deliver contextual customer experiences are in one place with Experience Builder for WordPress. No need to log into different systems – everything is now inside WordPress. Personalize content in minutes for every customer, on every channel. Customize interactions from the very first anonymous visit based on visit source, location, time, behavior or content consumption. Experience Builder for WordPress lets you test the performance of personalized content experiences against default content, giving you real-time results for personalization effectiveness.
Learn what works
Build your cross channel experience where you already create your content – inside WordPress. Experience Builder for WordPress extends the user interface with a new Orchestrator window where you define target audience segments, apply variations of your site content and build customer journeys. With Experience Builder for WordPress you get detailed reporting on changes in segments, goals and experiment performance – everything you need, to optimize your customer experiences and updated in real time.